Our CustMaS team is chairing a special track at the IMP Conference 2025 and presenting our curriculum at this prestigious EVENT
Our track is the only explicitly sales-related special track, offering a good opportunity to invite interesting contributions to the topic of (Navigating) B2B sales challenges in digitalized business markets. We take this opportunity to disseminate the interesting findings of our project to a wider group of audiences.
In this event, we invite IMP scholars (and practitioners) to explore:
- Challenges and Strategies in Digitalized Business Networks: How digital tools and technologies are reshaping interactions within B2B networks and impacting inter-organizational relationship management.
- Skill Development in B2B Sales: Discussion on theoretical as well as empirically validated skill models that foster network-oriented competencies and enhance inter-firm collaboration.
- Innovative Educational Programs: Showcase research-driven approaches to B2B sales education, including graduate-level curricula and training models that address evolving digital and networked market demands.
Please check out this website for more information: https://mkon.nu/imp_2025
